Plain English cover image

How drugs get their names | Learn English expression 'plenty of'

Plain English

00:00

How to Choose a Drug Name

Drug companies work with creative agencies and copywriters to create the name. What are the emotions they want people to feel when thinking about the drug? And then the creative team will look for all the words that evoke that emotion. They come up with a list of a few hundred names and then the process of narrowing down the list starts.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app