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12min chapter
EP05: Running up that graph! - with Mehdi Oudjida
Data Never Lie
Exploring BI Tools and BigQuery Implementation
This chapter delves into the comparison of Lucas Studio with BI tools like Power BI and Tableau, emphasizing Lucas Studio's visualization focus. It also discusses the implementation of BigQuery within Lucas Studio, showcasing the benefits and increased adoption after the introduction of free BigQuery export for GA4 users, highlighting the role of analytics tools in data engineering and the evolution of analytics roles towards multidisciplinary digital analytics.
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