There are two very different systems out there. There are what we call commodity boards, the egg board, the beef board, the dairy council,. The almond board, etc. These are all under the jurisdiction of the USDA. And everything that comes out of those is screened by the USDA. So they can't come out and tell you that X margarine is crap because it has trans fats in it. But if free-go-lays wants to say something or Kelloggs is a better example, as long as they don't put on the cereal box, well, we're going to cure cancer, they can say anything they want.

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