Did Polaroid See the Danger?

In the 1980s, Polaroid invested something like $30 million of capital investment to develop a microelectronics lab with an annual $10 million budget in order to explore how to develop this digital imaging. In fact, rather than capturing the market, they got stuck in their existing strategy. They had this razor and blade business model. You sell the razor cheap, make money on the blade, you sell the camera cheap, making money on the film. The problem was, was that when it comes to digital imaging, there is no film. And so they kept trying to figure out how you printed out these digital images. What was the value of being able to print this? Thinking that indeed