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#550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis and Conrad Saam

Legal Talk Network - Law News and Legal Topics

CHAPTER

Navigating AI in Law Firm Marketing

This chapter explores the intersection of artificial intelligence and law firm marketing, emphasizing the need for legal professionals to adapt strategies in response to evolving consumer behavior. The discussion highlights the importance of data analytics and understanding client journeys while critiquing misleading marketing practices. It advocates for a balanced approach that combines innovative AI tools with traditional marketing strategies to enhance client engagement and drive business growth.

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