
#550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis and Conrad Saam
Legal Talk Network - Law News and Legal Topics
Navigating AI in Law Firm Marketing
This chapter explores the intersection of artificial intelligence and law firm marketing, emphasizing the need for legal professionals to adapt strategies in response to evolving consumer behavior. The discussion highlights the importance of data analytics and understanding client journeys while critiquing misleading marketing practices. It advocates for a balanced approach that combines innovative AI tools with traditional marketing strategies to enhance client engagement and drive business growth.
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