A LOAD OF BS ON SPORT cover image

Dave Reddin : World Cup Glory, Olympic Gold, and the Secrets to Building Winning Teams

A LOAD OF BS ON SPORT

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Defining Organizational Identity and Strategy for Success

This chapter explores the concept of 'operational DNA' in sports organizations, emphasizing the need to define identity and ambitions for effective strategy development. It highlights the importance of understanding various definitions of 'winning' and the strategic allocation of resources to enhance competitive advantage.

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