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The Montra Never Quit
In his book, the dip seth goden says there are two curves that we have to look at in any new venture. Usually when we start something new, there is an initial phase where things are fun and they're easy. The coldosac is just a dead end. Instead of getting more results, as we put in more effort, we're just getting about the same effect. We can use ideas to think about quitting in pro active terms instead of reactive terms. If we always quit when we're in the dip, we're never going to create anything great.