Exploring Weibo's Content Landscape and Future Directions

This week, we catch up with Dutch sinologist Manya Koetse, the creator of "What's on Weibo," a platform offering in-depth insights into trends, events, memes, and social phenomena on Weibo, one of China's largest social media platforms, often referred to as the "Chinese Twitter."

As a bridge for non-Chinese speaking audiences to understand the dynamics of Chinese digital culture, "What's on Weibo" has evolved over the years, recently expanding to include a premium newsletter while maintaining its mission to decode Chinese social media for a global audience.

Manya explains Weibo's role in the increasingly fragmented Chinese online environment, discussing the evolving gender and class demographics of Weibo alongside other platforms such as Bilibili, WeChat, and Xiaohongshu (Red Book). She also talks about how Weibo functions as a social barometer reflecting the changing tides of Chinese nationalism, commercialism, social unrest, and anti-Western sentiment.