Sheena Iyengar | How to Think Bigger and Solve Complex Problems
The Unmistakable Creative Podcast
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The Henry Ford Story
The best practice in the industry back then was the assembly line, which Osmobile was already using. Henry Ford is famous for saying you could have your car in any color you want as long as it's bought. If he asked his customers what they were looking for, they would have told him they wanted a horse and buggy.
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