Exploring Habit Formation and Consumer Psychology in Digital Products

This week’s podcast is about habit formation. And Gmail is a good example of a moderate version of this that can be copied.

You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.

Here is the link to the TechMoat Consulting.

Here is the link to our Tech Tours.

Here are the 4 psych hacks:

1. Gmail is Habit Forming via a High Frequency Utility Over a Long Time
2. Gmail is Internally Triggering. That’s the Gold Standard.
3. Gmail Has Task Completion Rewards. Ok But Not as Good as Variable Rewards.
4. Gmail has Infinite Variability. But This Is More Powerful in Entertainment than a Utility.

A lot of this is from the book Hooked: How to Build Habit Forming Products, by Nir Eyal.

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I am a consultant and keynote speaker on how to accelerate growth with improving customer experiences (CX) and digital moats.

I am a partner at TechMoat Consulting, a consulting firm specialized in how to increase growth with improved customer experiences (CX), personalization and other types of customer value. Get in touch here.

I am also author of the Moats and Marathons book series, a framework for building and measuring competitive advantages in digital businesses.

This content (articles, podcasts, website info) is not investment, legal or tax advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. This is not investment advice. Investing is risky. Do your own research.

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