
Whole Foods Market: John Mackey
How I Built This with Guy Raz
00:00
Craig and Mark's Compromise
I didn't threaten them. I said, we're only going to be a mile away. We're going to have this big store. It's going to be harder for you to compete. Why don't we do this together? Did they have any of their own conditions? Yes. One of the Craig's and Mark's conditions is we have to make this a real store. And it was kind of like, if we're going to eat these foods, then we need to sell them. So that was a compromise that was made that turned out to be the right compromise from a business decision perspective.
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