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Adobe Photoshop - Don't Screw Up Photoshop
Scott Belsky is the Chief Product Officer of Racine Creative Products at Adobe. He says Photoshop has been teetering on that line for a long time. People want more features, but they also don't want to have to change how they use it. The business model here is pretty clear: introduce you to sweet through tools and then slowly upsell you all the way to Photoshop.