Narrative Strategies for Political Messaging

Economics is another form of storytelling—specifically, it’s the story of who gets what and why. And as the rise of trickle-down and middle-out economics shows us, telling the right story at the right time can transform the economy for a generation. The same is true for politics, but simple and easy-to-understand narratives are notoriously not a strength of Democratic politicians. That’s what the folks at the Winning Jobs Narrative Project are trying to fix. On this must-listen episode before the midterm elections, Bobby Clark and Melissa Morales explain why messaging matters to voters.

Bobby Clark is a Communications Strategist who advises philanthropic and progressive advocacy organizations on investments in communications research, structures, and campaigns. Bobby led the team that developed the Winning Jobs Narrative.

Twitter: @bobbyprogress

Melissa Morales is the Founder and President of Somos Votantes (C4) & Somos PAC (527), which are currently running multi-million dollar Latino-focused electoral programs in battleground states ahead of the 2022 midterm elections.

Twitter: @Melissa_in_DC

The Winning Jobs Narrative Project https://winningjobsnarrative.org

Website: http://pitchforkeconomics.com

Twitter: @PitchforkEcon

Instagram: @pitchforkeconomics

Nick’s twitter: @NickHanauer