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How not to plan - Les Binet & Sarah Carter

Uncensored CMO

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The Myth of Leukazade

If there's one topic you would do today if you wrote the book today, what would it be? I think purpose because I think we'd have a lot to say about it now. The article started out as a myth busting thing, but very quickly it evolved away from that. Every single article, there's 66 things that made us cross. We didn't used to call it myth buster to ourselves. We called it grrr, because they realized that the thing that worked best was if we found something that we were cross about.

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