The Importance of Stealing

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Stealing means you're not going to be like them. Steve Jobs, the famous example is where he and Wasniak had made a nice, small machine, the Apple II, but it had a green screen. He got a chance to go to Xerox Park and see what they had and that's where he discovered the graphical user interface. That particular insight of Jobs is underappreciated because so much of the wealth created from that insight got captured by Bill Gates.

William Duggan, professor of management at Columbia Business School at Columbia University, talks about his latest book, Strategic Intuition. Duggan critiques traditional methods of strategy and planning and suggests that the opportunism and adaptability are more productive detailed plans. He also discusses the nature of intuition and creativity along with insights into how the brain works to better understand problem-solving.