#54: The Boutique Approach to Taking on the Big Box Stores
That Will Never Work
Personal Touch Is My Secret Sauce
Sally Kohn: Retailers are trying to have a personal touch, even though you're shopping on line. She says if it's personal touch, is really going off and doing your little retreat and meditating. Kohn: Can i train some one else to do this? Will anyone care as much as i do? In other words, these are ways to pick these unique aspects and not lose them, but scale them.
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