2min chapter

The Gray Area with Sean Illing cover image

Ben Thompson on how to make it in media in 2016

The Gray Area with Sean Illing

CHAPTER

Is There a Difference Between Advertising and Writing?

Journalists tend to care about feedback from a very small slice of their audience. And i think we too often write for our nearby circles, as opposed to actually for the audience who need something quite different. Any journalism shop that's stuck in the middle is going to be in trouble. The earnat is its driving to the extremes on either side.

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