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Titan: A Golden Case in Indian Retail - [Business Breakdowns, EP. 105]

Business Breakdowns

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Strategic Segmentation and E-commerce Innovation in Indian Jewelry Market

This chapter explores the segmentation strategies within the Indian jewelry market, focusing on Tanishq's development of brands like Zoya and Riva for diverse demographics. It also highlights Carrot Lane's innovative online approach and its impressive growth, showcasing a successful blend of technology and e-commerce in a typically offline industry.

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