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Product-led Growth - Noa Ganot on The Product Experience

The Product Experience

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Product Led Growth - What Are Some of Your Favorite Examples?

Product led growth is a way of growing companies without hiring salespeople. But even if you are on product lead growth, the really large deals need to be done by someone who can do consultative selling. Slack was one company that decided not to have any sales teams because they were so successful with their team-based approach. They saw an increase in usage and adoption when people realized it wasn't just about them but also each other. It's very different from using products like hopspa or mail champ for example.

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