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Masters of MEDDICC - Keno Helmi - 5x CRO - Enterprise Sales Leader - Episode #1

MASTERS OF MEDDICC

CHAPTER

The Evolution of the MEDDICC Sales Process

This chapter explores the evolution of the MEDDICC sales process and the increasing importance of paperwork in software sales. The speaker discusses their experience implementing MEDDICC in different organizations and highlights the absence of sales infrastructure they often encountered. They also mention the exceptional training received at PTC and the value it brought to their sales career.

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