Gideon Wilkins 'Natural language analysis, brand deprivation and disruption'
The New Abnormal
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Brew Dog
Brew dog, their roll has been kind of an alcohol equivalent of a red bull. So i think a brew dog had quite a lot of push back. People want they want to be nurtured. They wnt to be looked after. And the language of consumers was very, very skew towards seeking brands and moments and people and circumstances that were reassuring and nurturing.
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