New Books in Business, Management, and Marketing cover image

Seth Stephens-Davidowitz, "Don't Trust Your Gut: Using Data to Get What You Really Want in LIfe" (Dey Street Books, 2022)

New Books in Business, Management, and Marketing

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What Makes Essmonch Pner So Successful?

There's so much pressure to say something counter intuitive, shocking, surprising when you're a pop science writer or professor. And i think it gets in the way of our understanding the truth. I conclude the book with a what's what makes people happy? What i call the data driven answer to life. The data driven answer is to be with your love on an 80 degree an sun day, overlooking a beautiful body of water, having sex.

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