I Hate My Iron, I Hat My Steamer

Myco founder and i sat down with countless individuals, like i said, primarily women. Women make 86 % of consumer decisions in the ironing and steaming market. We didn't find people that were specifically saying, i hate my iron i hate my steamer. And it was this really organic conversation around just this mass afmoutofest ation With a category that is launching products that you should be interacting with on weekly or daily basis.

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