How Taylor Swift's Eras Tour is Becoming the Most Successful in History
The Town with Matthew Belloni
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Taylor Swift and the Aries Tour
Will the Aries tour be the first billion dollar grossing tour? 100% yes, but it's going to be followed pretty quickly by a number of others that are out there. We're in this moment in time where artists are starting to figure out that they can optimize pricing and price at the intersection of supply and demand. Live events have become a thing. These experiences of human beings being chemically wired to be together are playing out across a whole bunch of businesses; nowhere greater than concert business.
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