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The Challenges of Starting a Supplement Business
I've lost a million dollars, not revenue in profit, that should have been mine to take home to buy another vacation house. The reason I've succeeded is because I haven't stopped. There's so much more flexibility, you have to use the lifetime value of the customer. So it started out as a long sales form with free plus shipping offer and then I evolve that into a buy one, get two free deal. Like we've gone through seven different designs for people who like supplements.