This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Special Episode: Behind the Scenes of This Old Marketing (340)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

You Don't Need a Content Marketing Strategy

i've said a couple of things like, if if you're not thinking about acquiring media properties or content properties, and youre c m o, you're ver probably an idiot. And then roberts talked about, you know, every successful, innovative company out there should have a content marketing strategy. But it doget to the craziest things are probably about football, the apple versus disney thing, and that sometimes people think i carry the show. There is that. I will tell you appear's that. Thes many people listening or or sensing that if they have shows, or or want to, if they want a show, and maybe they're facing lack of by in

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