John MacIntosh: We preach a lot about synthesizing. What happens most often is people are in meetings summarizing what you already know or you're summarizing to get to a point that you think the boss has already said because they've already anchored you somehow with one of their early comments. So start with those first principles. What is it that we really know? What problem are we solving? Do we really want to grow a product line or are we stable or are we under attack and then make a recommendation after you've set the frame for the problem and then interrogated the data?"MacIntosh: Ultimately we think of this as jazz. It's not waterfall Because a lot of