LLMs as Emerging Distribution Channels

A thought leader and pioneer in platforms and ecosystems, partner at Speed Invest and an instructor at Reforge, Sameer Singh joins us on this episode to reintroduce the world of platforms, challenge the idea of AI as a platform shift, and talk about what makes products truly memorable in a market over-proliferated with choices.
He helps us “Separate signals from the noise,” and shares his practical insights into what makes today’s startups investable: from founders with missionary zeal to data-informed decision-making, and so much more.
For anyone curious about the intersection of AI-enabled consumer experiences and the evolving world of platforms, this episode is a must-listen.

Sameer brings deep expertise in platforms with a sharp focus on scalable distribution models, retention, and core problem-solving.
In this episode, he discusses his recent investments, framing generative AI as a powerful layer within the technology stack - that can unlock new forms of multiplayer interactions and creative experiences.
As always, he shares practical insights for entrepreneurs navigating the evolving landscape of marketplaces, social products, and what the future looks like for AI-enabled consumer experiences.
If you’re curious to learn how AI and platforms intersect to shape the next generation of consumer products, tune in.

Key Highlights
👉 True network effects are mathematically grounded and don’t change across technological eras.
👉 Generative AI: is it a technology stack or a platform shift?
👉 Single-user AI interactions do not inherently generate network effects. True network effects arise from unique, structured multiplayer interactions.
👉 In consumer tech, founder background is less predictive of success; what matters more is the founder’s obsession with the problem and willingness to learn, and understand user behaviour.
👉 For meaningful innovation, AI should enable new experiences or multiplayer interactions under the surface, rather than being exposed as a chat interface or standalone product. Direct, one-click AI interactions often reduce value and break potential network effects.
👉 A true platform combines a usable product, developer tools, a way to match users with applications, and an economic incentive for developers.

Topics /chapters
(00:00) Network Effects, Generative AI, and Platform Shifts
(01:22) Introducing Sameer Singh
(03:07) Sameer’s Journey in Perspective
(07:16) What is changing in consumer companies?
(09:40) How do incumbent companies build for younger buyers?
(11:04) AI and Platform Shifts
(18:01) Building Solutions on GenerativeAI platforms
(24:26) AEO and LLMs as a Distribution Channel
(26:52) Does more content mean more action
(29:41) Scepticism on AI Frenzy
(37:59) Common threads among investable platform companies
(44:09) Where does value lie in a Consumer Market
(47:37) Breadcrumbs and Suggestions

Remember that you can always find transcripts and key highlights of the episode on our website: https://www.boundaryless.io/podcast/singh-sameer

Episode recorded on Sep 17, 2025

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Music

Music from Liosound / Walter Mobilio. Find his portfolio here: https://blss.io/Podcast-Music