The Growth Tactics of Facebook

I've seen that conferences bring some sense of community in some sense of belonging and engaging with the product use. I think that really helps in terms of retention. Great, so the value you are creating for the user is the sense of community. Now you need to communicate that value back to the user in your retention product. So when you send them the next email about the next conference that you're organizing, make sure you talk about that community. But you already went through the process of understanding your retention drivers and what, and it's great. It wasn't going to make the point that you have to go through this process.