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A B Testing
Sheid: Data scientists can help a lot withik the learning how to a, b test correctly. I think it's maybe the missing ingredient that a lot of small companies don't have," he says. Brin any thought, happy for you to pass. Sheid: i've been hearing a fair amount about what i think is almost like the next iteration of experimentation, which is causal inference. Have you come across this at all, oror what do you think about causal inference?