The biggest mistake I see is someone trying to build the exact same thing as a bigger competitor and they'll be like, well, the market's huge. So how do you do that? You said have an opinion, you can't just be the same as the incumbent. What works in terms of differentiating yourself and what doesn't work? Usually early on says, we're cheaper or simpler than everyone else with no feature. It's kind of a cop out for now but really that's not an advantage. There's a couple angles,. right? The one we think most us are going to pick was scheduling software for these types of verticals instead of air salonsInstead of gyms