The Importance of Curating

Karen: I think it's the idea of curation and just being a really good curator, not only a strategist. Amy: With these tools, we're able to generate so much more content than we ever put on our own. Karen: A big part of the job is going to be understanding what if this is good, what if it can persuade,. If it's not persuasive, how do we make it persuasive?Amy: We still need people with the skill set regardless of what the tool is that's creating the thing. And even new copywriters, like they're so thirsty to learn everything about copy and marketing and psychology. It's using that, using what we know and