Why YouTube Landed NFL ‘Sunday Ticket’
The Town with Matthew Belloni
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YouTube TV Is a Phenomenal Marketing Opportunity for Google
I think it's a phenomenal marketing opportunity for them. Once they have you in their marketing funnel, once they have your email, they can then cross sell you on YouTube TV. The people who are likely to subscribe to Sunday ticket through YouTube's prime time channels are likely to be the kind of people who would subscribe to YouTube TV because there's a bigger chance that there are cord cutters or cordnevers.
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