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115: Strategic Marketing of Tech Products (ft. Martina Lauchengco)

People of Product

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Product Marketer - I'm Ready to Be the Smartest Person in the Room

Ri: I like how you brought it back to a dialogue where this is something when we said, we want to bring the data. So there's not only that i'm going to bring these ideas, but trust that you know it. We need to do this a couple o times together as we learn how to work to and have that conversation. And if you just practise that, where you're bringing that customer in market vantage point to how decisions are getting made,. It starts to shift how how and why people do what they do out of curiosity when you're talking to leadership.

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