How to Be a Successful Brand on Social Media

There's a lot more overlap. People who are buying food and products for their houses, they buy certain things at Whole Foods and sprouts and at their local, you know, natural gourmet store. But also I feel like you're not only on TikTok, you're going to all of these different channels for different experiences. So that's just hard for a brand to be everything to everyone. It's just so hard. And I don't think there's one answer. You have to hone in just for to be able to show up.