How Google Treats Different Ways of Hitting Text

The experiment took six months to complete and involved four different ways of hiding text. The result was a 10 or more position difference in the rankings for these websites. If you are hiding like mashable content with the kind of read more click, it was so much less, was so much lower ranked in Google. So yes, you are penalized. You are penalized to your business pushed to the second or even third page in Google's results by hiding your content from the start.