Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Strategic Necessity of Social Networking
This chapter explores how teenagers engage in social gatherings driven by the fear of missing out (FOMO). The speaker emphasizes the strategic importance of networking for personal and professional development, highlighting the benefits of building relationships over merely pursuing goals.
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