This chapter explores the complexities of managing freelancing and parenting while achieving success in the media industry. The speakers discuss the pivotal role of social media, particularly TikTok, in trendspotting and debunking misinformation, while also sharing personal strategies for staying informed. They emphasize the balance between proactively pitching story ideas and receiving assignments, illustrating how boldness and receptiveness can enhance a freelance career.
In this episode of Pitchin’ and Sippin’, Lexie Smith sits down with Emily L. Foley, a prominent journalist, TV personality and expert trendspotter. Emily, whose career spans beauty, fashion and lifestyle journalism, shares her insights into the ever-evolving world of trendsetting and trendspotting. A former magazine editor, her writing has appeared in publications such as Allure, Marie Claire, Glamour, US Weekly and Instyle.com, and she specializes in beauty, fashion, lifestyle and entertainment topics.
Emily talks about the symbiotic relationship between social media and traditional journalism, revealing how platforms like TikTok have reshaped the way trends are identified and reported.
Emily also discusses the challenges and rewards of juggling multiple roles, including her work with QVC and various editorial assignments. She offers valuable advice on pitching strategies, emphasizing the importance of relevance and timing in reaching out to journalists. Tune in to discover Emily's approach to staying ahead of trends and her tips for efficiently managing the myriad responsibilities of a multifaceted media career. Whether you're a budding trendspotter or simply curious about the industry's inner workings, this episode is packed with actionable insights and behind-the-scenes stories.
Here’s What You’ll Learn:
- About Emily’s journey from a speech major with a passion for politics to a multi-platform journalist and TV personality specializing in beauty, fashion, and lifestyle.
- How Emily transitioned from print journalism to television
- How freelancing has allowed Emily to juggle multiple roles and projects
- Strategies for spotting trends, including the importance of observing shifts in fashion and beauty and leveraging social media insights.
- Why TikTok is crucial for trendsetting and how it surpasses other platforms like Instagram in influencing trends and consumer behavior.
- Preferences for receiving pitches, including the best days and times for outreach and the impact of timely and relevant follow-ups.
- How Emily integrates social media into her journalism, using platforms like Instagram and TikTok to enhance her storytelling and trend analysis.
- How to balance a demanding career with family life
- How to build important relationships with publicists and brand representatives and stay informed about emerging trends and opportunities.
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