3min chapter

Disruptors cover image

Al Barratt: Founder of Grenade, Going From ZERO to £200 MILLION

Disruptors

CHAPTER

Why Brands Copy You

I bet you, I've, I've copied people in the past. I try not to rip them off and for years you won't have seen me do that to anyone. If you kind of know who you are, you never want to be anyone else. But we live in a society now where everyone's scared. The government, love you being scared. Because if you're scared, you won't ask too many questions and you've got a bit more control over you. And everything's blown up proportionly. It sells newspapers and we're all going to dive coronavirus or something like that. So yeah, I've always been inspired by business leaders and people doing things differently

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