How Did You Iterate Both the Product and the Brand?

How did you iterate both the product and the brand to grow together? I would say the tougher thing was early on, kind of a stranger walking to a shop and saying, hey, can you look at my bike and give me some feedback on it. But once we were in business, we had relationships. And along the way, especially as a 19-year-old walk into a bike shop and said, hey, do you want to stock my bikes, you know, you start to have people that really are invested in your passion...that want to help you.