Smart Friends cover image

#064 The Synthesis of Media and Ecommerce with Kevin Espiritu of Epic Gardening

Smart Friends

How to Be the Biggest Creator in the Space at the Time

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

"I just never advanced the conversation with anyone else. The reputation is that strong." "With these creators, they don't quite honestly give a fuck sometimes. They're like, pretty good," he says of other YouTube and social media stars. 'If I wasn't doing this, I might help them do this' He's not a big bar still fan but what they did, you know, business wise is interesting. But yeah, like the aggregate was dramatically the biggest.

Links

Kevin Espiritu on YouTube

Creator Capitalists post from Eric

Kevin’s first appearance on Smart Friends

Scribemedia.com/consult

Timestamps

(00:04:23) Kevin’s career leading to content

(00:14:00) What did raising capital unlock for you?

(00:20:36) Attaching a dollar value to your niche

(00:27:08) What is your high-leverage work today?

(00:28:24) What do you see for Epic Gardening over the next 10 years?

(00:29:43) What other places can this playbook work?

(00:37:29) Being *good* on every platform

(00:39:00) Not thinking about “Marketing”

(00:40:41) Is it easier to start with media and attach commerce after?

(00:46:52) The importance of authenticity

(00:53:55) Q&A

(01:03:00) Wrap up

To support the costs of producing this podcast:

>> Buy a copy of the Navalmanak: www.navalmanack.com/

>> Sign up for my online course and community about building your Personal Leverage: https://www.ejorgenson.com/leverage

>> Invest in early-stage companies alongside Eric and his partners at Rolling Fun: https://angel.co/v/back/rolling-fun

>> Join the free weekly email list at ejorgenson.com/newsletter

>> Text the podcast to a friend

>> Or at least give the podcast a positive review to help us reach new listeners!

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

App store banner

Play store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode