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How the Founder of 1-800-GOT-JUNK Built His $700M Empire

Founder's Journal

CHAPTER

The Storytelling Track

We're big into scripting things to not have anyone sound robotic, but to know the framework within you with how you play. Here's how we show up to the customer. Our sales center agents, when they're answering the phone, the customer can't see them, but we still teach them to smile because you can hear the smile. So again, we're not absent of innovation, but we err on the side of let's build momentum on what we know works really well and do more of that. We always try consciously not to be all things to all people. Let's pick what we're great at and go do more of it and it's worked for us.

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