#989: If you want to care, serve, love, help and have a positive impact on anyone, you need influence. You have a product or service or insight and wisdom that you know could help others, whether it’s your employer, employee, a prospect, your kid, or an audience. Without influence what good you have to offer is meaningless. So what is true influence and how can you have it and masterfully use and benefit yourself and others with it? In this episode I bring on Zoe Chance. Zoe teaches a course titled, “Mastering Influence and Persuasion,” and it is the most popular class at the Yale School of Management. Her research on behavioral economics, neuroscience, and psychology has been published in top academic journals and covered by the Harvard Business Review, The Economist, BBC, Time, Forbes, The Wall Street Journal, The Washington Post, and The New York Times. Her framework for behavior change is the foundation for Google’s food program, and her TEDx talk, How to Make a Behavior Addictive, has more than half a million views. Before coming to Yale, she earned a doctorate in marketing at Harvard and managed a $200 million segment of the Barbie brand at Mattel. From Zoe’s Yale course, “Mastering Influence and Persuasion,” she has now written a book titled, INFLUENCE IS YOUR SUPERPOWER: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen. What you’re about to hear is an indepth dive into what is influence vs manipulation, and how to deftly wield influence so you can have the positive impact on the world you desire. Find the book, Influence Is Your Superpower anywhere you buy books and connect with Zoe at zoechance.com. This podcast is brought to you by Ziglar, the most known and trusted brand in personal and professional development. Visit Ziglar.com to see how they can inspire your true performance!
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