#37 - Zubin Damania, M.D.: Revolutionizing healthcare one hilariously inspiring video at a time
The Peter Attia Drive
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How to Motivate Your Loved Ones
The idea was, everything we do is try to be mission driven. And sometimes that's unconscious. We don't consciously go, oh, I don't know why are we doing this video. It's more like, what's the message we're trying to get? So it starts from that emotional place of what do we want to do with this thing? Then you start to think, I want to do a song about this. What would be a fit for this? And this is kind of a bit of science. You're trying to fit this sort of peg in the right hole and figuring out what's the right emotional valence?"
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