The business models evolved over time and I think we were smart in the way that we started in the early days. We agreed to do performance-based affiliate marketing, which for your audience, it means that we would send traffic from our site to an online jeweler's website. And that's how we got the ball rolling, but from a cash flow standpoint, that's a terrible business model. It made scaling really, really difficult. Ultimately, we were able to drive a lot of growth, we were forced to drive a lots of growth organically.

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