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Designing for Behavior Change with Stephen Wendel

The Behavioral Design Podcast

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Do the Benefits Outweigh the Costs?

Samuel: I think the one that most people struggle with is the cuei now it seems obvious when youl los the antic it's like, of course, peoples attention. But so many times i talk to people n like, our value proposition is awesome. Why are't people using our product? Like, i don'tknow, because they have kids in a job, right? So we're living in a fundamentally different information environment than our users. Our minds make accessible the things that we have already been thinking about,. They dey selective atune in our environment. Our users don't. Us that that should be humbling to think about. Just, my lord, you are

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