We're Seeing a Dramatic Increase in CPM

We saw a dramatic increase in our CPM this year. And, you know, our expectation of that is because as we started doing longer form interviews towards the end of the year, we also increased our AVD significantly. Like Cody and Noel, for example, when we interviewed them, that was an hour and almost 40 minutes. Our highest, our video that made us the most money, which is that interview with Mr. Beast, that's over two hours, or just about two hours. And that made us $64,000 in the year. So pretty crazy. That goes from $100,000 in 2021 to like we said, 263. You can't latch on to that