Books that find unexpected audiences

This week, we celebrate a major milestone... 20 years of the podcast! The first episode of The Accidental Creative launched in December 2005. While this is episode 88 of the re-branded version, Daily Creative, this is something like episode 1,398 of the podcast.

We take a reflective journey back to where it all began, unpacking the origin story of the show and the creative work that continues to shape everything we do.

Todd shares the challenges of being a young creative director attempting to help a team thrive under relentless pressure, while also confronting his own ambitions and the ever-present risk of burnout. He digs into the early days of creative community-building (over coffee in Cincinnati), the revelation that healthy, productive creativity was possible, and the pivotal experiments that inspired him to share our ideas through the newly emerging medium of podcasting.

We revisit the genesis of “The Accidental Creative,” recounting the surprise of discovering a growing audience, and how the podcast became a launching pad—not just for a community, but for books, company invitations, and interviews with creativity legends.

Todd also breaks down crucial moments behind his most influential books, including how a single candid conversation with a publisher unlocked the process for Die Empty, and why Louder Than Words remains a favorite despite modest sales. Through it all, Todd highlights the non-obvious lessons that define a creative career: trusting the work, letting your audience find you, and embracing friction as an ally rather than an obstacle.

To the listeners, supporters, and creative pros who have joined us week after week—thank you. Here’s to the past 20 years, and the decades to come.

Five Key Learnings from This Episode:

1. Success Is Layered, Not Linear: The “big deal”—whether it’s a book contract or viral moment—is only the true starting line. Real creative progress builds in stages and unexpected iterations.
2. Experimentation Unlocks Opportunity: Sharing what we were learning (even when unsure or new) was the secret to resonance and growth. Community comes from honest experimentation.
3. Outside Perspective Is Essential: Creative pros often get stuck in their own heads. Inviting editors, mentors, or collaborators can break patterns and unlock genuine progress.
4. Let the Work Find Its Audience: Not every project will land where we expect, and that’s okay. Sometimes our work will deeply impact people we never predicted—and that’s its own success.
5. Friction Fuels Growth: Instead of removing all obstacles, thoughtful creators learn to leverage friction—slow down, synthesize, and let intuition do its work.

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