
SPI 820: The Power of Gift-Wrapped Content
The Smart Passive Income Online Business and Blogging Podcast
Harnessing the Power of Storytelling in Testimonials
This chapter highlights the importance of utilizing testimonials in marketing, particularly during customer decision-making. It recounts a successful 2017 strategy where storytelling through a podcast showcased student experiences, leading to significant sales for a course.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.