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#22 How To Turn Down A Billion Dollars: The Snapchat Story
Founders
Snapchat's Role as an Advertising Property
Snapchat did not encourage brands to develop their own organic followings on the app. If Snapchat could become a dominant offline, a dominant online to offline player, it could have as much platform power that Apple and Google enjoy. In China, people do everything inside one app, WeChat. So operating systems like iOS and Android have much less power.
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